Models will Glow for SCAD Fashion
BY RAINE BLUNK
Nick Hakanson, second-year fashion marketing and management student, could call his job at Glow a lucky experience.
“I was helping my boyfriend clean up after an event at Blue Belle Boutique when Courtney offered me the chance to help her with Savannah Fashion Week,” says Hakanson on his previous experience working with Glow Medical Spa in Savannah.
During that show, Hakanson assisted Glow staff with coordinating the looks for two to three different outfits in each collection. Hakanson admits that working with local businesses to get the right look was a challenge.
But the SCAD Fashion Show might be even more of a challenge according to Hakanson, who accredits this partly to the university’s collaborative spirit.
“Even working in fashion classes it’s difficult,” says Hakanson, who recently completed a group marketing project for Marc Jacobs. “You always want to do what you want to do, but working on collaborative projects gives you the chance to figure that out.”
And that’s not the only share of responsibility going on at SCAD Fashion. From makeup artists to accessory and jewelry designers, the entire show expresses a group effort in the name of good looks.
Hakanson’s experience during Savannah Fashion Week offered him a behind-the-scenes look at what SCAD Fashion might be like.
“At Savannah Fashion Week, Terra Cotta wanted a single lip color for all their models — so we had the challenge of matching the entire collection,” he says. Despite any upcoming challenges with the styling for the show, Hakanson is excited about the opportunity to coordinate with designers and their collections, which usually offer a more avant garde peek at up-and-coming looks.
“I’ve never actually been to the SCAD Fashion Show,” says the designer, who is now a full time employee at Glow, helping with everything from product arrangement to advertorial fashion shoots.
Any concerns Hakanson might have about his own performance at the show should be softened by Glow’s reputation as a premier medical spa in Savannah. Glow was opened in 2005 by Dr. Jules Victor III and his daughter Courtney, the brains behind the beauty boutique and makeup services offered by the spa. She was originally inspired to incorporate skin-deep beauty into Glow’s services because of the limited offerings of high end products in Savannah. Now the spa offers the largest collection of beauty products in the city.
Glow’s comprehensive understanding of beauty, offering a range of services from laser treatments to massage therapy, ensures that their licensed aestheticians and makeup artists are no strangers to a high-energy event like SCAD Fashion. With Hakanson’s fresh perspective and Glow’s expansive collection of products (and knowledge), the models at SCAD Fashion are sure to carry the innovative look student designers are demanding.
