Written by Colleen Miller, Photos by Nick Thomsen
Color is the ubiquitous language of life and takes a front seat in creative processes. This may be in the form of paint, swatches or even colorful images in writing.
To help students better understand the upcoming color and design trends of 2020, Leatrice Eiseman spoke with students in Arnold Hall Tuesday, January 14. Eiseman is considered the “international color guru” and is perhaps best known for her position as executive director of the Pantone Color Institute.
The core of her message to students is simple, “look at the macro picture,” Eiseman said. Meaning look all around for inspiration. “The color and design trends of 2020 are not specific to a single industry,” Eiseman said. “Instead, common palettes are seen in graphic design, fashion, period films and even the automotive industry. “
As other trends move towards imaginative, eclectic and sustainable solutions, color does too. Eiseman described how feelings of “irreverence” are quickly emerging towards traditional color treatments. But where does Eiseman believe the inspiration for these 2020 color trends come from?
Metropolitan Life
This urban, sophisticated trend includes the use of deep, rich colors paired with a surprising combination of old and new. Metallics and wood are especially popular pairings.
The Great Outdoors
Grounded, neutral tones are becoming increasingly popular in combination with fine craftsmanship and tartans. This trend pays homage to sustainability concerns that remain at the forefront of the media.
The Big Screen
Color experts are taking direction from the film industry as well. Popular period productions such as “The Marvelous Mrs. Maisel” and “Mary Queen of Scots” have seen “flounces and folds” being applied with more eclecticism.
Creative Genius
The old becomes new again as Eiseman expects to see the influence of Dutch art grow in the coming year. This especially includes the tulip motif. As Andy Warhol’s series, “Shadows,” travels the globe, its influence is also predicted to ripple through the design world.
Cultural Roots
In the past, many colors were associated with specific cultures. While these connotations will continue, Eiseman also sees trends towards a “cross-over of cultures” probably due to highly connected lifestyles.
Animated Magic
Those brave enough to work with bright, outgoing palettes in the coming year may be influenced by animated films such as “Frozen 2.” The film’s use of blue and purple is already permeating into 2020 trends.
Nostalgia
The color palettes and designs of your grandma’s closet are back. With its roots in fashion and sustainability, retro design “has a sense of the familiar,” Eiseman said.
An Old Classic
Black and white is one color palette that Eiseman believes is never going out of style. This classic combo is seen in combination with patterning as more designers explore the tension of these contrasting tones.
A New Neutral
Eiseman encourages green as a new “colorful neutral.” Floral design has dominated this hue for centuries. Eiseman explained that nobody walks into a garden wishing that there was less green.
Shiny Surfaces
Metallic colors are predicted to remain ever popular in the coming year. Textures and gold foil make these mesmerizing colors even more interesting.
To learn more about color, its applications and upcoming trends some wonderful resources include the Pantone Color Institute’s website, Eiseman’s own books and of course taking note of the surrounding world.
